After attending the recent Hasselblad Day at Calumet Birmingham, I was invited to submit some comments on both the event and the products. These have subsequently been featured in the latest Focus Magazine together with a handy bit of free advertising!
The day itself was part of a week long series of in-store demonstrations by
Hasselblad to highlight the ease and functionality of its latest cameras by literally putting them in the hands of professional photographers and allowing them to shoot a (lovely) model and still-life set-up. This is certainly the best way to determine if such a system will really work for you, and a real bonus was being able to use our own Compact Flash cards and take the images away with a copy of the latest Phocus software to play around with later.
As a lifelong Nikon user, and with the advent of the excellent D3X, I was very interested to compare the Hasselblad files with those from the Nikon. It soon became apparent that, as excellent (truly, excellent) as the D3X images are, the Hasselblad still has a tangible edge in overall picture quality.
This should be the case as the D3X has a 24.6 megapixel, 36x23.9mm sensor (which is within a whisker of the 35mm film dimensions of 36x24mm) whereas the Hasselblad has a 39 megapixel, 48x36mm sensor - which is TWICE as large as the Nikon! As with most things, size matters and this, coupled with 16-bit capture, equates to better resolution, colour fidelity, dynamic range and an intangible '3-D like' quality that just isn't possible with a DSLR.
So will I buy one? As soon as my clients realise the benefit of shooting medium-format and are prepared to pay for it, yes. Until then, it's back to Nikon!
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